|Fantasy Flight Retailer Spotlight | Published 26 May 2011|
The Fantasy Flight Retailer Spotlight is a series that highlights gaming stores that have undeniably supported their local gaming communities. We believe this dedication deserves some attention. Last week we introduced you to a Las Vegas retailer; today we’re introducing you to Steve Ellis’ Rainy Day Games!
Rainy Day Games is an Oregon-based game store that has a knowledgeable staff with a propensity for having fun and close ties with the local community. Let’s hear from Steve!
Rainy Day Games
A great selection
Since Rainy Day Games opened in 1998 it has been one of the preeminent gaming centers in the Northwest. We carry one of the best selections of Euro-style board games in the country and stock a variety of other gaming items including classic games, miniatures, RPG's, card games, puzzles, disc golf and much more. Our knowledgeable staff is always ready to help you select just the right game for you to enjoy with friends and family.
In addition to being a retail store, Rainy Day Games provides a focal point for the local gaming community. Our library of more than 200 demo games paired with over 750 square feet of play area means customers are always welcome to stop by and play a game. Some of our ongoing weekly events include Dungeons and Dragons Encounters Wednesdays, Magic: The Gathering drafts every Monday and Friday, Sunday Board Gaming, and Warhammer 40,000 and Warhammer Fantasy Roleplay events. Additionally, we have several ongoing FFG-specific events like Wings of War, and leagues for both Warhammer: Invasion The Card Game and A Game of Thrones: The Card Game. We keep an updated calendar online at our website that customers can reference anytime.
Rainy Day Games also stays involved with our local community. We love to host events for schools and clubs. These events help foster the local gaming community, as well as provide a fundraising opportunity for these groups. Most of these events have evolved due to relationships with regular customers seeking innovative ways to engage their peers with what our industry has to offer–family-friendly, cost-effective fun. Some of our largest events have been with local high school marching bands. The best part of these is that parents simply love that we're willing to host their groups and that we're also able to provide their group with an evening of entertainment. As a parent myself, I certainly know that most fundraisers aren't as fun as playing games and purchasing ones I like as gifts for family and friends!
Our staff is well trained and knowledgeable. The staff is involved in multiple industry forums and is frequently asked to play-test and evaluate new games which means we’re well informed about current, as well as upcoming, products and trends in the industry. We love games and love matching players with games that they'll enjoy for years to come. We try to send at least one person to the major US conventions (Origins & Gen Con) and have even made the trip to Essen for the ultimate gaming event. It's this dedication and industry involvement that allows us to attract designers to our store for release events and demo days which are customer favorites. Recently we had Lisa Bowman-Steenson, the designer of Oh Gnome You Don't!, in for a demo/release party and everyone had a blast...silly gnome hats and all.
A valuable aid
With the inclusion of our new Fantasy Flight Media Center we’ve added a valuable sales and marketing tool to our store that serves as a focal point for our expansive selection of Fantasy Flight Games. The single biggest impact on our sales has been with the Warhammer Fantasy Roleplay Core Set. The Media Center draws customers in and lets customers “see inside the box.” This makes customers much more willing to pick up, and then buy, a product with a $99.95 price point. The best part is that the people who bought the Warhammer Fantasy Roleplay Core Set are happy, satisfied customers…some of them are now playing the game in the store and are helping to build up the local community even more. The Media Center has even sold copies of games while the staff was busy helping other customers. While the Media Center certainly doesn’t replace enthusiastic and well-informed staff it certainly helps them out. Come into Rainy Day Games yourself and check out the Fantasy Flight Media Center and our great store!
Thanks, Steve! Make sure to keep watch for our next Retailer Spotlight article.
If you are interested in visiting one of these great game store locations, keep reading to find one in your local area. If you are a retailer who is interested in participating in our Retailer Spotlight and having your store featured or if you are interested in more information, please contact firstname.lastname@example.org.
And just a couple of miles from me....