From the game description:

Players build Rebel decks designed around command cards for each of the four main Rebel strategies.

• The Military strategy excels at engaging Imperials in both space and ground combat. This strategy features the strongest starfighters and the most effective pilots.
• Rogues who join the Rebellion present high risk investments with potentially high reward. They excel at stealth, avoidance, and smuggling resources.
• The Tech strategy introduces droids and powerful weapons to arm your characters and ships. These Rebels excel at repairs and upgrades for the Rebel fleet.
• The Operations strategy employs diplomacy and espionage, making them experts at gathering intelligence and manipulating Imperial forces. This strategy draws on resources from across the Rebel Alliance to focus on scouting, control, and completing missions.

Which of these strategies appeals to you the most, and why?

I think my first strategy will be to get the game :D 

Knowing my best friend's play style, he'll be using the Military strategy.  When we played the ST:CCG, he was the guy that played the Klingon faction and flew around blowing everybody's ships up.   I'll probably go with the Operations.  It sounds the most like blue in Magic, and that was my favorite color to play in that game.  Deck manipulation!  Muh ha ha ha ha.......

 Maybe Tech.  Support roles don't get enough love.

 hard to say without playing with each strat. Of the 2 demoed at Gencon I liked Military best. Was awesome punching some Imperials in the face.

 Having not played a CCG (I know, I know, this is an 'LCG') since Decipher's Star Wars, I'll probably start with Military while I'm learning. But I'll probably gravitate toward Operations... I want to know how espionage and diplomacy are represented in a collectible card game. 

I. J. Thompson said:

I feel the same. I think that the movies do a good job of showing how Rebel heroes take the fight to the Empire, but I want to see the more subtle elements of the Alliance. Such as sending politicians like Mon Mothma and Princess Leia to negotiate with sympathetic systems, and taking advantage of the Bothan Spynet.

 I'd probably play a Tech/Operations mix.

Knowing that LOTR and Star Wars are different LCG (I have the former and I've seen the "basic" gameplay of the latter), Operations reminds me a bit of Spirit (LOTR) in the sense that "political advancement" could be related to manage quests or even adding more time to achieve them (and then pulling back the grip of the Imperials to not gaining that quest).

Looking forward to seeing the Operations "style" (and of course, the game itself) !

 Rogue and Operations both sound like fun... but so do they all.  I'm sure I'll end up playing them all repeatedly.  Lord of the Rings is pretty good, and this both a) sounds better and b) is Star Wars.  The latter being what's most important.  Rogue sounds like it'll be my general first choice for multiplayer.  No idea how stealth will work in the game, but stealth is always cool.

I hope that decks aren't limited to one of the four strategies. I don't know all the rules, but that is the way it seems right now. I do hope to be wrong on this one. Of course I will want to try them all, and maybe I will find one that I don't like, but I hope I like them all. 

If I do have to pick one of the four, I pick Rogues. I want to play a deck with Chewbacca and Lando. Tech is my second choice, I love droids. I hope there is a Gonk card. If I could somehow mix Rogue and Tech, that would be ideal. 

I suspect the core set like LOTR will have all but no sphere integration but that the first few Force packs will start to increase those options as has happened with LOTR. 

Jekzer said:

 I'm so excited to try this game. It's tough for me to say which strategy I'd like best with any amount of intelligence because I haven't played card games in so long that I'm not sure how each style would translate into gameplay. But it seems to me that military is probably the easiest and Operations is probably the hardest. But I think those two probably have the biggest sense of accomplishment if done right: you either blow the Imps out of the sky or totally throw a hydrospanner in their plans. It'd be interesting to see how the other two decks work. Being a sort of bounty hunter fan myself, I think I'd gravitate toward the Scoundrel type play because it's like the good guy version of a bounty hunter.