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The game plan, when BioWare began developing SWTOR more than six years ago, was to become a genre leader in the MMO space. The trick, said Dickinson, is to broaden the market, differentiate your game from current market leaders, build enough content to keep players invested, and update constantly. Their goal, for now, is to gain over one million subscribers in the long-term, one they're apparently well on their way to meeting.